KUA Scores Big with Technology Series

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KISSIMMEE, Fla., October 9, 1:00

pm – “That’s IT,” the new bi-monthly television series and companion website launched by

Kissimmee Utility Authority (KUA) on September 1, is a runaway hit among technology

enthusiasts worldwide.
In its inaugural month, viewership of “That’s IT” racked up some impressive results. In

addition to its daily broadcast on Access Osceola, a local government access channel, the

show has been seen via the Internet by over 3,300 individuals from 105 cities in 24

countries, including Australia, Bangladesh, Belgium, Canada, Colombia, France, Russia,

Romania, Singapore, United Kingdom and the United States.
The August 29 news release which announced the launch of the show was accessed over 9,271

times in September, including inquiries by 320 news media organizations worldwide.
“It’s a very strong statement,” said Jef Gray, KUA’s vice president of information

technology and host of the show. “We broke new ground and exposed a broad range of viewers

to technology. And I think we’ve taken customer service to a new level — both locally and

internationally.”
“That’s IT” – short for “That’s Information Technology” – is a 30-minute variety show

dedicated to personal computing. The show reaches out to viewers who continually live and

work in an information-based economy that relies on technology to locate, communicate,

interpret and store information. By combining KUA’s in-depth knowledge of the technology

industry with the audience reach of television and the Internet, the show seeks to unlock

the secrets of technology, the Internet and new product developments.
The show can be viewed online at http://thatsit.kua.com .
Founded in 1901, KUA is Florida’s sixth largest community-owned utility serving 61,000

electric, water and Internet customers in five Central Florida counties.
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Contact: Chris Gent, Manager of Corporate Communications
(407) 933-7777 ext. 1116
cgent@kua.com