KISSIMMEE, Fla., August 11, 2016 – Kissimmee Utility Authority won seven awards at the 2016 Golden Image Awards, an annual statewide competition sponsored by the Florida Public Relations Association. The winners were announced this week at the Association’s 78th annual conference in Tampa.
The competition recognizes companies and organizations that exhibit and employ comprehensive public relations projects that meet the highest standards of excellence in four components of public relations programming: research, planning, execution and evaluation.
KUA won four Golden Image Awards and three Judges’ Awards for its efforts in community relations, public service, promotional/marketing video and audio/visual tools.
A Golden Image Award is presented to the top-scoring entry in each category. A Judges’ Award is presented to an entry that achieves maximum results while using a minimum amount of money.
In the community relations category, KUA received a Golden Image Award for its Putting the Pieces Together campaign. To promote autism awareness and acceptance, the utility developed an innovative campaign to sell commemorative t-shirts to raise funds for the Autism Society of Greater Orlando. The shirts were sold by utility linemen and the effort raised $3,570 for the organization.
In the public service category, the utility received a Golden Image Award and a Judges’ Award for its Teddy Bears for Trauma Victims campaign. To celebrate the bear theme of its October “Paddington” Movie in the Park event, KUA asked children to bring their favorite stuffed animal to the event for a group photograph. For each child who participated, the utility agreed to donate a new teddy bear in the name of the child to the Osceola County Sheriff’s Office. The donated bears are used by deputies to provide psychological comfort to children at crime scenes, accidents and fires.
In the video promotional/marketing category, KUA received a Golden Image Award and a Judges’ Award for its Movie in the Park promotional video. To raise awareness and generate excitement for its free monthly Movie in the Park series, the utility produced a short recap video highlighting the various activities available at the event. Produced in just a few hours, the video garnered 22,397 views in the first 48 hours and enjoyed a total audience reach of 56,657.
In the audio/visual/online tools category, the utility received a Golden Image Award and a Judges’ Award for its “I Survived Florida Winter” meme. KUA created a humorous winter-themed meme in December that took Facebook by storm, reaching an audience of 3.8 million in four days, 740 new page likes in 24 hours and a larger regional brand presence for the utility.
KUA has earned 302 local, state, national and international communication awards for public relations programs, special events, community relations and publications since 1995.
Founded in 1901, KUA (www.kua.com) is Florida’s sixth largest community-owned utility powering 70,000 customers in Osceola County, Fla.