KISSIMMEE, Fla., April 21, 2017 – Kissimmee Utility Authority won five awards at the 2017 Image Awards, an annual competition sponsored by the Orlando Area Chapter of the Florida Public Relations Association. The winners were announced at a ceremony held April 20 in Orlando.
The Image Awards competition recognizes companies and organizations that exhibit and employ comprehensive public relations projects that meet the highest standards of excellence in four components of public relations programming: research, planning, execution and evaluation.
KUA earned an Image Award, two Awards of Distinction and two Judges’ Awards.
An Image Award is presented to the top-scoring entry in each category. An Award of Distinction is presented to an entry that meets the standard of excellence set by a panel of judges. A Judges’ Award is presented to an entry that achieves maximum results while using a minimum amount of money.
In the annual report category, KUA received an Award of Distinction for its 2015 annual report. In 2016, the utility produced a report that featured stories about essential investments… investments in infrastructure, employees and the community. The report — titled “Gather ‘Round” — earned an 89.8 reader satisfaction rate. [Download the report here]
In the news release category, KUA received an Award of Distinction and a Judges’ Award for its Cemetery Balloon Outage news release. After a metallic helium balloon broke free from a gravesite in Kissimmee and knocked out power to nearly 1,400 customers, the utility developed a news release to help raise customer awareness of balloon safety. The release garnered 1.2 million earned media impressions in broadcast stories and print publications, ranging from the Orlando Sentinel and Osceola News-Gazette to the New York Daily News and USA Today.
In the institutional video category, KUA received an Image Award and a Judges’ Award for the KUA Holiday Mannequin Challenge. Capitalizing on an internet craze, KUA in December partnered with the local Boys & Girls Club to create a holiday Mannequin Challenge video to serve as the utility’s customer holiday card. The video reached more than 81,000 people, garnering nearly 36,000 video views in the first 48 hours. [Watch the video here]
KUA has earned 312 local, state, national and international communication awards for public relations programs, special events, community relations and publications since 1995.
Founded in 1901, KUA (www.kua.com) is Florida’s sixth largest community-owned utility powering 70,000 customers in Osceola County, Fla.